Sunday, 7 September 2014
Friday, 5 September 2014
Brand Analysis
Target Market
Kids 5-13
Appeal to Parents
Values
Active New Zealand YouthHealth and Nutrition
Sport & Recreation
Vision
Active New Zealand
About Milo
Milo /ˈmaɪloʊ/ is a chocolate and malt powder which is mixed with hot or cold water or milk to produce a beverage popular in many parts of the world. Produced by Nestlé, Milo was originally developed by Thomas Mayne in Sydney, Australia in 1934. " It is marketed and sold in many countries around the world.
Most commonly sold as a powder in a green tin, often depicting various sporting activities, Milo is available as a premixed beverage in some countries, and has been subsequently developed into a snack bar and breakfast cereal. Its composition and taste differ in some countries.
In 1934, Australian industrial chemist and inventor Thomas Mayne developed Milo and launched it at the Sydney Royal Easter Show. Milo began production at the plant located in Smithtown, near Kempsey on the North Coast of New South Wales. The name was derived from the famous Ancient Greek athlete Milo of Crotona, after his legendary strength
Some Articles:
http://www.newscorpaustralia.com/case-study/nestle-milo-active-play#
http://www.nestle.com.au/media/newsandfeatures/happy-80th-birthday-milo
http://www.nunnovation.com/milo-celebrates-80-years-releasing-limited-edition-original-recipe-packs/
Most commonly sold as a powder in a green tin, often depicting various sporting activities, Milo is available as a premixed beverage in some countries, and has been subsequently developed into a snack bar and breakfast cereal. Its composition and taste differ in some countries.
In 1934, Australian industrial chemist and inventor Thomas Mayne developed Milo and launched it at the Sydney Royal Easter Show. Milo began production at the plant located in Smithtown, near Kempsey on the North Coast of New South Wales. The name was derived from the famous Ancient Greek athlete Milo of Crotona, after his legendary strength
Some Articles:
http://www.newscorpaustralia.com/case-study/nestle-milo-active-play#
http://www.nestle.com.au/media/newsandfeatures/happy-80th-birthday-milo
http://www.nunnovation.com/milo-celebrates-80-years-releasing-limited-edition-original-recipe-packs/
Products
Energy Food Drink
Milo Bars
Milo Duo (Cereal)
Milo Cereal
Milo Crunchy Bites
Milo Energy Bar
Subscribe to:
Posts (Atom)